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The Legend of Football

England 1 Germany 5
Published: Thursday, 7 August 2008, 9:37PM

A hat-trick from former Bolton striker Fredi Bobic, a stunning drive from Mario Basler and a late strike from Maurizio Gaudino were enough to hand Germany the Derek Dooley Memorial Trophy at Bramall Lane.

Lee Sharpe hit back for England with a well-taken penalty late on, but the quicker and younger Germans never looked troubled.

Former Newcastle midfielder Rob Lee had the first chance of the game on nine minutes when Paul Merson’s exquisite reverse pass put him through, but his chip was tipped on the bar.

And the miss proved costly as just three minutes later Germany took the lead after a howler from keeper Chris Woods. Basler’s deep cross found former Bolton forward Bobic in space but his weak downward header looked easy for Woods until it squirmed under him.

And just a minute later it was two as this time Woods had no chance after Basler unleashed a memorable strike from almost thirty yards out.

Ray Parlour had a couple of chances to halve the deficit but his shot on 17 minutes hit the wrong side of the post, while he may want to forget his effort just before the break as his attempted shot with the outside of his right foot almost hit the corner flag.

Woods made amends for his earlier error on 40 minutes when he got down well to a Guido Buchwald shot but the Germans went in at half-time looking comfortable.

It was midfielder Lee who again sparked England into life in the second period, but after nicking the ball of Carsten Ramelow he again hit the post.

Germany were soon in charge again and after Woods denied them with a double save, Bobic claimed his second on 69 minutes with a powerful header from a corner.

Sharpe gave England hope with a penalty on 73 minutes after Lee had been brought down but with 10 minutes to go Gaudino opened up a three-goal cushion again when his shot deflected off Des Walker, before Bobic bundled the ball over the line to complete his hat-trick.

uefa news

FC Dynamo Kyiv and FC Shakhtar Donetsk, Ukraine's first-ever UEFA Cup quarter-finalists, will both take on French sides in the last eight following today's draw for the remaining rounds of the competition.

Domestic rivalry
Dynamo have been paired with Paris Saint-Germain FC, with the quarter-final first leg in France, and if the stage will be unfamiliar the opposition are certainly not. The clubs met in the UEFA Champions League group stage in 1994/95, with the Ligue 1 team winning twice. There could also be an all-Ukrainian or all-French semi-final as Shakhtar were drawn against Olympique de Marseille, with all last-eight ties scheduled for 9 and 16 April.

Hamburg trip
Manchester City FC, England's Fair Play entrants, began their UEFA Cup campaign two months before any other side left in the competition. They saw off a third Danish opponent last night in the shape of Aalborg BK, and will want to stay on a similar course after being pitted against north German club Hamburger SV. Should the Bundesliga outfit prevail, they could encounter domestic rivals Werder Bremen, semi-finalists two years ago, in the semi-finals. Udinese Calcio, who eliminated holders FC Zenit St. Petersburg on Thursday, stand in the way of Thomas Schaaf's Bremen team.

Final route
Today's proceedings at the House of European Football in Nyon, Switzerland, featured a straight draw involving all eight clubs without seedings or country protection. As well as the quarter-finals, the draw was also made for the semi-finals, meaning sides know who they will meet over two legs on 30 April and 7 May should they progress.

Istanbul final
The draw was conducted by UEFA General Secretary David Taylor and Can Bartu, a former Fenerbahçe SK and Turkey player who is the final ambassador. The final will be held at the Şükrü Saracoğlu Stadium, Istanbul, on Wednesday 20 May with kick-off at 20.45CET (21.45 local time).

Footbal News

According to Benjamin Disraeli: "We make our own fortunes and we call them fate." It is something that players at either ends of their careers, Darren O'Dea and Filippo Inzaghi, may reflect on with a smile; that Eskişehirspor's Emre Toraman will rue. Rio Ferdinand's destiny, meanwhile, appears to be comedy – it just keeps calling him back. uefa.com brings you the standout stories of the last seven days.

Player: Darren O'Dea (Celtic FC)
If the movie Sliding Doors taught us anything, it is that the sun always shines in London. There was a sub-plot, something about how a split-second decision can have far-reaching consequences, and it is this that O'Dea was reflecting on last Sunday after scoring the opening goal in the Scottish League Cup final. "Life can be weird," O'Dea said after Celtic's 2-0 extra-time win against Rangers FC. "I was close to leaving in January. It didn't work out, thank God." The 22-year-old capped a fine week when, on Saint Patrick's Day, he was called up to the Republic of Ireland squad.

Team: Liverpool FC
It has been a memorable fortnight for the Reds, following up a 4-0 victory at home to Real Madrid CF by scoring four more last weekend, this time at Old Trafford. Goals from Fernando Torres, Steven Gerrard, Fábio Aurélio and Andrea Dossena condemned Manchester United FC (our previous team of the week) to a 4-1 defeat, their heaviest home league loss in over 17 years. How do you top that? By your manager signing a new five-year deal, that is how, Rafael Benítez admitting he "could not say no" after committing until 2014.

Goal: Giuseppe Mascara (Calcio Catania)
As Roy Sullivan, the park ranger hit seven times during his surprisingly long life, would have confirmed, lightning does indeed strike twice. Two weeks ago Mascara claimed our goal of the week with a sensational volley from the centre circle against US Città di Palermo. By comparison he was almost goal-poaching on Sunday at Udinese Calcio, teeing himself up after a poor clearance and firing in a half-volley; from a mere 40 metres.

Quote: Carlo Ancelotti (AC Milan)
"We wanted to prepare something special for his 300th goal, but didn't have enough time."
The Rossoneri coach breaks the news that Filippo Inzaghi would have to wait for his celebratory cake after moving on to 300 goals in professional football last weekend with a double in Milan's 5-1 win at AC Siena, the side he scored No1 against while at SC Leffe 16 years ago. However, having struck a hat-trick against Atalanta BC seven days earlier, Ancelotti admitted Inzaghi had reached the milestone too quickly.

Number: 1
An absorbing week of UEFA Cup action saw two last-16 ties go to extra time and one to penalties, while three teams progressed having been heading out at one point on Thursday: FC Shakhtar Donetsk, Hamburger SV and FC Dynamo Kyiv. Not one of the eight ties was decided by more than one goal.

Squirm: Team England
Football and comedy are not renowned bedfellows; anybody who witnessed Rio Ferdinand's World Cup Wind-Ups in 2006 will attest to that. So credit the Manchester United FC man for his persistence as he and several England team-mates volunteered to receive a mock team talk from professionally rotund actor James Corden in aid of the charity, Comic Relief. Ferdinand got a speaking role, Michael Carrick put on a James Stewart-inspired turn of facial expressions while John Terry … poor John Terry. See it here.

Kit manager: Gabriele (AC Reggiana)
Everybody knows somebody who can 'feel it in their waters', somebody with a sixth sense for impending doom. Fortunately for AC Reggiana, that somebody is their kit man, Gabriele. In a moment of foresight, Gabriele told the players to take their boots with them when the team bus parked up at their hotel for the evening, ahead of Sunday's Serie C1 meeting with Hellas-Verona FC. The next day the coach, and all its contents, was gone, stolen during the night. After a desperate scramble they managed to get replacement shirts to the Stadio Bentegodi though it was not enough to avoid a 2-1 defeat.

Sense of misdirection: Emre Toraman (Eskişehirspor)
Emre is not renowned for his attacking prowess; in four seasons he has mustered just one league goal in Turkey. Viewers tuning in to watch last weekend's Süper Lig highlights were therefore in for a rare treat after the defensive midfielder registered twice in Eskişehirspor's meeting with Bursaspor. On 15 minutes he broke the deadlock, rising imperiously to head into the far corner, and before half-time it was 2-0 as Emre rounded off a swift counterattack with a calm, side-footed finish. Sadly, of course, both were at the wrong end, and Eskişehirspor lost 2-1.

Hot streak: Jaime Alfonso Ruiz (KVC Westerlo)
The fortunes of Westerlo and Ruiz have been inextricably linked this season. The Colombian striker has scored in eight games and De Kempeneers have won them all. So when they claimed only their third victory in 12 league outings last Saturday, Ruiz scoring both goals in a 2-1 victory at AFC Tubize, the question arose: what happened during the barren winter? "I went through hell," explained Ruiz. "My concentration suffered, I could not go outside … It was because of the freezing cold. When I returned after spending the winter break in my homeland it was -15C. I have not touched the snow once; my fingers would hurt too much."

Altruism: Nadyr Nabijev (PFK Turan Tovuz)
Footballers playing for free seems all the rage, but while FK Bodø/Glimt's Runar Berg and Joseba Etxeberria of Athletic Club Bilbao are both in the twilight of their careers, Nabijev, at 28, is at his peak. Yet the captain of Azeri strugglers Turan has decided to throw in his lot as the side attempts to stave off relegation by attracting players from overseas. "He could play elsewhere and earn good money," said coach Rasim Aliev, "but he is with us."

And finally…
Sheffield United FC mascot Captain Blade has decided to do his bit in the fight against obesity by revealing plans to lose 20kg. He may have his work cut out, for not only is he fictitious, but the English club's faithful are renowned for their fondness for a particularly unhealthy dish, and their favourite matchday chant is even an ode to it: The Greasy Chip Butty Song (to the tune of Annie's Song). "I don't think United fans will be too pleased to hear I'm off the chip butties," Captain Blade said. "Maybe we can alter the chant to a salad sandwich instead."

Google Adsense

AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).
Overview

Overview

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

[edit] History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.[2] A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman.[3][4] Oingo changed its name to Applied Semantics in 2001,[5] which was later acquired by Google in April 2003 for US$102 million.[6]

AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."[7]

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

AdSense for domains

Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.[8]

XHTML compatibility

As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of

* non-standard end tags, such as and ,
* the attribute checked rather than checked="checked",
* presentational attributes other than id, class, or style — for example, bgcolor and align,
* a table structure for purely presentational (i.e., non-tabular) purposes,1 and
* the font tag.2

1: using a table structure for unintended purposes is strongly recommended against by the W3C[citation needed], but nevertheless does not cause a document to fail validation — there is currently no algorithmic method of determining whether a table is used "correctly" (for displaying tabular data or for displaying elements, that get proportionally wider or narrower when browser window resizes in width without active client side scripting).
2: the font tag is deprecated but does not fail validation in any XHTML standard.

Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.

The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.

However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag.[9] This workaround appears to be accepted by Google.[10]

How AdSense works

* The webmaster inserts the AdSense JavaScript code into a webpage.
* Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
* For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
* For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[11] [12]
* For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[13] The referral program was retired in August 2008.[14]
* Search advertisements are added to the list of results after the visitor performs a search.
* Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

[edit] Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.[15]

[edit] Criticism

Due to concerns about click fraud, 'Google AdSense' has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.[16]

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs[citation needed]. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized.[17] Google withholds payment until an account reaches US$100,[18] but many micro content providers[citation needed] require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.[19] Some sites have been banned for distributing copyright material even when they hold the copyright themselves or are authorised by the copyright holder to distribute the material.[20]

It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.[21]